A. To protect the right to free speech by the display of protected message(s) on a sign, while balancing this right against public interests of preserving and protecting the public, health, safety and welfare within the City of Aurora;

B. To reduce hazards that may be caused or worsened by driver, bicyclist, and pedestrian distraction caused by signs, especially those projecting along public rights-of-way or near roadway intersections;

C. To promote the effectiveness of signs by preventing their over concentration, visual clutter, hazardous placement, deterioration, excessive size and number;

D. To preserve and enhance the aesthetic and environmental values of the community, as reflected in the Comprehensive Plan, while at the same time providing adequate channels of communication to the public;

E. To increase the economic value of commercial areas through use of quality design; and

F. To regulate signs in in a content-neutral manner in accordance with the City's policy and intent in a manner consistent with the U.S. and Colorado Constitutions, laws, and court decisions. (Ord. No. 2019-49 § 1, 08-19-2019)